Wednesday, April 1, 2009

how does a runaway success luxury brand give back to the community? by opening a mega store where all the profits go to a children's charity and calling it merci, now open. bernard and marie-france cohen, the brainchildren behind bonpoint (one of the biggest names worldwide in children's clothing), wanted to share the love of luxury goods while giving to a charity in madagascar. the answer? they opened a 16,000-square-foot store on the edge of the northern marais. here, it's a sort of lifestyle store, combining a flower shop, used book café, vintage designer section (dior jackets, thierry mugler blazers), perfume bar, kids clothing, and housewares boutique. the result is a kind of a pastiche of fashion forward, but affordable and unique clothes and objets at reasonable prices. there's also a selection of contemporary designers (stella, azzaro, marni, alexis mabille) who created pieces especially for the store, and will be sold at 30 to 40 percent less than the clothing in their own shops. want to look good and feel good? stop at merci and give thanks with your two centimes. merci. 111 boulevard beaumarchais. near rue st. gilles, 3e. now open.

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